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American Honda Posts New Records in April

May 1, 2003

Spurred by record sales of Honda and Acura light trucks, American Honda Motor Co., Inc. says it recorded its best ever April and the third-best sales month in company history with sales of 117,783 vehicles, up 11.2 percent from year-ago totals. Total American Honda sales for the calendar year are running 13.2 percent ahead of last year’s pace at 428,289 through the end of April. Total American Honda light truck sales were up 55.2 percent over last April to 70,513, while year-to-date sales rose 38.1 percent over last year. Leading the surge in Honda light truck sales were the Odyssey minivan, Pilot sport-utility vehicle and the all-new Honda Element. Odyssey posted its third best month since its introduction with sales up 4.6 percent to 14,202, while Pilot and Element posted best-ever months with sales of 9,509 and 6,480 units, respectively. “We’re reaping the rewards of the most ambitious product offensive in our history with six all-new model introductions in the past thirteen months,” said Dick Colliver, executive vice president of American Honda Motor Co., Inc. Led by the MDX luxury SUV and the just-launched TSX sports sedan, Acura sold 15,058 units, an all-time record April and increase of 1.9 percent from last year. The Acura MDX posted sales of 4,720 for the month, surpassing last April’s record by 30.2 percent, according to the company.
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