Chrysler Group Reports U.S. April Sales
Chrysler Group reported sales of 187,086 units inApril 2003, a 10 percent decline compared with April 2002, calculated on aday-rate basis."April was a tough month for the automotive industry," said Gary Dilts,Chrysler Group senior vice president - sales. "Although the market wassoft in April, looking forward, we see positive indicators. Theaffordability index is the best it's been in the past 25 years and interestrates remain at near all-time lows. With combat in Iraq reaching itsconclusion and consumer confidence on the rise, we believe consumers willtake advantage of the unprecedented values in the market," said Dilts."The time to buy has never been better."The all-new Chrysler Pacifica posted sales of 1,806 units in April, andthere are more than 27,000 dealer orders in the system. "Pacifica has beenvery well received by customers, dealers and the media," added Dilts.The company announced that this month, the National Highway Traffic Safety Administration (NHTSA) willannounce that the Chrysler Pacifica received five-stars -- the highestrating a vehicle can earn -- for all frontal and side impact crash tests.Pacifica is equipped with one of the world's first three-row side curtainair bags, inflatable knee blocker air bag and an advanced energy-absorbingsteering column designed within a rigid body structure. "Pacifica wasdeveloped with thorough attention to safety and quality and the five-starratings are yet another example of the many attributes that draw customersto this unique vehicle," said Dilts.Chrysler Group's top seller for the month was the Dodge Ram pickup truck.Dodge sold 35,638 units of the Ram in April, a one-percent increasecompared to April 2002.Looking ahead, the all-new 2004 Chrysler Crossfire is the next vehiclecoming from the Chrysler brand. This sports coupe combines stunningAmerican design with proven German engineering. In April, the companyannounced Chrysler Crossfire pricing starting at $34,495, includingdestination charges. Chrysler Crossfire will be arriving at dealershipsthis summer."We plan to continue our 'Best Values in America' message in May because itprovides a point of clarity for consumers," added Dilts. "The campaigncombines our product with a seven-year, 70,000-mile fully transferablepowertrain warranty, and very competitive incentives. We feel thisequation offers the best car and truck values in the U.S. automotive markettoday."Chrysler Group finished the month with 511,518 units of inventory, or a71-day supply, that is in-line with industry standards, says the company.