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Dodge Commemorates One Millionth Cummins-Powered Dodge Ram With Truck Giveaway

May 12, 2003

The one-millionth Cummins diesel engine built for theDodge Ram Heavy Duty was shipped from Cummins' Columbus, Ind. factoryMay 12. To commemorate the milestone, Dodge says it will hand off the keys of itsone-millionth Cummins diesel-powered Ram to a sweepstakes winner."Dodge Ram Cummins diesel owners are the most loyal Dodge customers," saidDarryl Jackson, vice president of Dodge Marketing. "What better way tothank our loyal Dodge Ram owners than to give away a new Ram Heavy Duty,the Motor Trend Truck of the Year.""The one-millionth Cummins-powered Ram is the result of a very successfulpartnership. With the help of the Cummins team, we have redefined themeaning of tough trucks and set new standards for capability in theheavy-duty pickup segment," added Jackson. "Dodge has the longest lastinglineup of pickups on the market, and the Cummins diesels are a big part ofthat."Cummins says it has supplied Dodge with diesel engines since 1989 and has becomethe benchmark for diesel power in the heavy-duty segment. Since 1989, the straight-six Cummins Turbo Diesel engine hasincreased its horsepower and torque ratings by 91-percent and 39-percent,respectively, culminating in the current High Output Cummins Turbo Diesel,which delivers 305 horsepower and 555 lb.-ft. of torque. Fitted with theHigh Output Cummins Turbo Diesel, the Dodge Ram Heavy Duty features agross combined vehicle weight rating (GCVW) of 23,000 lbs."We are thrilled to reach this milestone in our partnership with Dodge,"said Joe Loughrey, Cummins executive vice president - Engine Business. "TheCummins/Dodge combination has proven that the market for diesel power notonly exists, but continues to grow in North America."The one-millionth engine is destined for installation in aDodge Ram Heavy Duty 3500 Quad Cab which will be the grand prize in theDodge Rodeo Sweepstakes and given away this December at the nationallytelevised Professional Rodeo Cowboys Association (PRCA) National FinalsRodeo in Las Vegas. Beginning this summer, the One Millionth Dodge RamCummins will be on display throughout the PRCA rodeo circuit. More than 20million people attended a PRCA rodeo last year."We are very proud of Dodge's sponsorship of the PRCA," said Steven J.Hatchell, commissioner of the PRCA . "Dodge trucks and rodeo are a greatcombination and the Dodge Rodeo Sweepstakes giveaway is just anotherbenefit to the association. More than 170,000 people will attend theNational Finals Rodeo in Las Vegas during the 10-day competition and onelucky rodeo fan will soon be driving one of the toughest horse-haulers onthe market, the Dodge Ram Heavy Duty."
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