The limited edition 2003 Jeep® Wrangler Rubicon
Tomb Raider model debuts in July to coincide with the release of the new
film "Lara Croft Tomb Raider: The Cradle of Life." A customized version
of the Jeep Wrangler Rubicon is driven in the film by virtual game heroine
Lara Croft, played by Angelina Jolie.
"The Jeep Wrangler Rubicon is the most capable Jeep ever built, so the
heroic and extreme environment in which Lara Croft uses her custom Wrangler
Rubicon in Tomb Raider is accurate," said Jeff Bell, vice president, Jeep,
Chrysler Group. "This is more than just a product placement. We have
created a 360-degree integrated marketing campaign around the movie and the
debut of the Wrangler Rubicon Tomb Raider model."
According to the company, based on the Jeep Wrangler Rubicon designed and created specifically for
the movie, the Wrangler Rubicon Tomb Raider model highlights the
capabilities of the Wrangler Rubicon in extreme conditions. Unique exterior
features on the Wrangler Rubicon Tomb Raider model are 16-inch Alcoa forged
aluminum wheels, Tomb Raider badging and a number of Mopar accessories
including a light bar, riveted fender flares, tubular grille guard, diamond
plate bumper guard, rock rails, fog lamp and taillamp guards, black tubular
grille guard, fog lamps with brush guards, riveted fender flares in
graphite, aluminum diamond plate bumper guard in black, black rock rails
and taillamp guards.
Intended to be a collector's vehicle, a limited edition of just over 1,000
vehicles will be available beginning in July at dealerships across the U.S.
The base price of the Wrangler Rubicon Tomb Raider is $28,815, including
destination.
"In the movie, this vehicle will be showcased in many rugged and extreme
situations, highlighting key strengths of the brand in a new and exciting
way," said Bell. "You'll see the Jeep crossing harsh desert and jungle
terrain without any difficulty -- true Jeep capability."
0 Comments
See all comments