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Limited Edition Jeep Wrangler Rubicon Tomb Raider Model Available in July

May 23, 2003

The limited edition 2003 Jeep® Wrangler RubiconTomb Raider model debuts in July to coincide with the release of the newfilm "Lara Croft Tomb Raider: The Cradle of Life." A customized versionof the Jeep Wrangler Rubicon is driven in the film by virtual game heroineLara Croft, played by Angelina Jolie."The Jeep Wrangler Rubicon is the most capable Jeep ever built, so theheroic and extreme environment in which Lara Croft uses her custom WranglerRubicon in Tomb Raider is accurate," said Jeff Bell, vice president, Jeep,Chrysler Group. "This is more than just a product placement. We havecreated a 360-degree integrated marketing campaign around the movie and thedebut of the Wrangler Rubicon Tomb Raider model."According to the company, based on the Jeep Wrangler Rubicon designed and created specifically forthe movie, the Wrangler Rubicon Tomb Raider model highlights the capabilities of the Wrangler Rubicon in extreme conditions. Unique exteriorfeatures on the Wrangler Rubicon Tomb Raider model are 16-inch Alcoa forgedaluminum wheels, Tomb Raider badging and a number of Mopar accessoriesincluding a light bar, riveted fender flares, tubular grille guard, diamondplate bumper guard, rock rails, fog lamp and taillamp guards, black tubulargrille guard, fog lamps with brush guards, riveted fender flares ingraphite, aluminum diamond plate bumper guard in black, black rock railsand taillamp guards.Intended to be a collector's vehicle, a limited edition of just over 1,000vehicles will be available beginning in July at dealerships across the U.S.The base price of the Wrangler Rubicon Tomb Raider is $28,815, includingdestination."In the movie, this vehicle will be showcased in many rugged and extremesituations, highlighting key strengths of the brand in a new and excitingway," said Bell. "You'll see the Jeep crossing harsh desert and jungleterrain without any difficulty -- true Jeep capability."
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