Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Chrysler Group Announces New Ad Campaign for the All-New 2004 Chrysler Crossfire

June 13, 2003

The 2004 Chrysler Crossfire sports coupe,arriving in dealerships, has announced a new advertising print campaign that it says captures the essence of the Chrysler Crossfire in just six words:"Dreamed in America. Crafted in Germany."That is the new positioning statement in a print campaign debuting June 13 inUSA Today and running in other national publications."'Dreamed in America. Crafted in Germany.' really says it all whendescribing the Chrysler Crossfire, because it's a vehicle that combinesstunning American design with proven German engineering," said TomMarinelli, vice president, Chrysler marketing. "The Chrysler Crossfiretruly leverages the Chrysler and Daimler-Benz merger."According to the company, the Chrysler Crossfire shares approximately 39 percent of its technologywith other vehicles in the DaimlerChrysler enterprise. The Crossfire isbuilt in Germany, in conjunction with Karmann, a long-time DaimlerChryslerpartner with more than 100 years of manufacturing experience.The new campaign is black and white. The photo of the Chrysler Crossfirein the debut ad was taken at a test track in Papenburg, Germany,approximately one hour from the Karmann facility, says the company."Because this is the first year of production, dealers will have 9,000Chrysler Crossfires available for sale this year," said Bonita Stewart,director, Chrysler marketing communications."Consequently, this new campaign will convey a sense of urgency toautomotive enthusiasts who want the all-new Chrysler Crossfire," saidStewart.Chrysler Group says it has the capacity to build 20,000 Crossfires on an annualbasis for worldwide distribution.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

In 1964, Henk Bosman started Vehicle Lease and Management Services with no cars and a modest promise that he "might be able to add a few more in time."

Read more

Up Next

More From The World's Largest Fleet Publisher