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Toyota Considers Hybrid Version of Next-Generation Tundra Pickup

June 5, 2003

A top Toyota sales executive told the Wall Street Journal (WSJ) that Toyota is considering developing a hybrid gasoline-electric version of its next-generation Tundra large pickup. "We're exploring those possibilities for a full-size truck. I think the most intriguing powertrain is a full hybrid for a full-size truck," Toyota Motor Sales executive vice president Jim Press reportedly said in a telephone interview with the WSJ. "It should make a lot of sense."According to the newspaper, Press said he believes even pickup drivers will care enough about fuel economy that there would be enough demand to justify making the Tundra a hybrid vehicle.The Wall Street Journal further said the hybrid Tundra would likely arrive in showrooms after Toyota launches the redesigned pickup in a few years. The hybrid would be part of a range of gasoline-electric vehicles Toyota is planning for the US market, the paper added.
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