Chrysler Group Reports U.S. July Sales
Chrysler Group reported sales of 178,408 units inJuly, an eight percent decline compared to July 2002, calculated on aday-rate basis.A number of Chrysler, Jeep® and Dodge vehicles posted notable salesresults, including the all-new Chrysler Pacifica, Chrysler Town & Countryminivan, Dodge Ram pickup, Jeep Liberty and Jeep Wrangler.The Chrysler Pacifica recorded sales of 6,857 units in July 2003, anincrease from June 2003, when 6,642 vehicles were sold. Chrysler Town &Country minivan had the highest July sales volume in its history, with12,148 units sold. The Chrysler Town & Country and the Dodge Caravanrecently reached a milestone of 10 million units sold worldwide sinceChrysler introduced the original minivan nearly 20 years ago in 1983.Dodge Ram sales remain strong, according to the company. Ram volumes totaled 40,355 units lastmonth, a 15 percent gain over July 2002. Dodge Rams have been setting ablistering pace not only in Dodge dealer showrooms, but also in the NASCARCraftsman Truck Series, where they've won eight of 13 events and lead theseries' manufacturers championship standings in 2003."We start the second half of the year with some encouraging results," saidGary Dilts, senior vice president - sales, DaimlerChrysler Corp. "Despitea less-than-robust economy, consumers remain resilient, our dealers areworking harder than ever, and the Summer Sales Drive is cutting through theadvertising clutter and getting shoppers into Chrysler Group showrooms.""The market is definitely challenging," Dilts added. "There's no silverbullet. Consumers are looking for value across all segments, and meetingthat requirement takes a combination of elements. We have that at theChrysler Group, including great product, our 7/70 fully transferablepowertrain warranty, competitive incentives and a bigger share of voice,thanks to our national ad campaign."Jeep Wrangler achieved a 14 percent sales gain over the same period a yearago with 6,840 units sold. Jeep Liberty posted sales of 13,839 units, aJuly volume record. Limited Edition Jeep Wrangler Rubicon Tomb Raidermodels began arriving at dealerships in July, coinciding with thetheatrical release of "Tomb Raider: The Cradle of Life." The moviefeatures a customized Jeep Wrangler Rubicon and stars Angelina Jolie asLara Croft.The marketing launch of the all-new Chrysler Crossfire began July 7, andthe low-volume sports coupe is already making a splash with 612 units soldnationwide."With the all-new Chrysler Crossfire coupe joining the Pacifica in Chryslerdealer showrooms, we are steadily moving the brand in a more premiumposition among volume manufacturers over the longer term," added Dilts."It all starts with product, and with nine new models set to be introducednext year, we feel we are well positioned across all of our brands."Chrysler Group finished the month with 472,850 units of inventory, a 69-daysupply.