Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

TruckSkin Participates in Drive to Locate Missing Children

September 3, 2003

The traditional milk carton has gotten some wheels. In an effort to help locate missing children, TruckSkin®, a division of digital graphics pioneer Britten Media, has partnered with OTR Media and Child Watch of North America to launch the Rigs for Kids project. Rigs for Kids’ mission is to increase national awareness of missing children by posting mobile billboards on the sides of trucks and other transport vehicles. The moving signs alert drivers coast-to-coast of the faces of missing children and include a 24-hour tip hotline number. TruckSkin is the exclusive supplier of materials for the 100 signs that have already hit the road. “TruckSkin’s unique marketing exposure puts us in an ideal position to help get the faces of missing kids in front of nationwide audience,” said TruckSkin Vice President Joe Lapekas. “We are pleased that our Rigs for Kids has selected our product to spread an important message and be a part of reuniting children with their families.”Since its launch in 2001, TruckSkin has signed deals to “skin” trucks or entire fleets for several manufacturers and retailers, including Procter & Gamble, Gallery Furniture, Pepe’s, Georgia Crown Spirits, Piano Nation, General Motors Isuzu Commercial Truck and more. More than 500 trucks in 47 states across the nation now carry TruckSkin panels on their sides.About Britten MediaFounded in 1984, Britten Media is a manufacturer and installer of signage and banners for the sports and special events industries.Britten Media’s work can be seen on the grandstands of the Indy 500, at the US Open, at dozens of race tracks, and in rotational signs at professional and college sports arenas nationwide. The company’s signs appear at more than 500 nationally televised events annually.
Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

FleetFAQ

Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All

 

Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All

 

Sponsored by

General terminology used in the United States and Canada for leases with no fixed term (hence open-ended) and provisions wherein the lessee retains a high proportion of the risks of ownership, notably depreciation.

Read more

Up Next

More From The World's Largest Fleet Publisher