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Zetsche Sees Gains for Chrysler

December 19, 2003

New Chrysler, Dodge and Jeep vehicles hitting the market next year should help America's No. 3 three automaker gain U.S. market share in2004 but major profit gains may not be immediate, Chrysler CEO Dieter Zetsche said Dec. 18, according to the Detroit News."I expect to see a lot of good things with ournew products," Zetsche told News in an interview. "One consequence is that we will grow. I believe market share will as well."Zetsche cautioned, however, that there may be added production and marketing costs associated with the launches of nine new cars and trucks. Many won't debut until later in 2004. "We won't be able to fully leverage the potential of those new products," Zetsche said, according to the News.. "Gains may show up more in 2005, but we will see signs of what we can do next year."It is no secret that the Chrysler Group, a unit of DaimlerChrysler AG, has a lot riding on 2004, and Zetsche clearly feels the pressure, the News said.
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