Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

IntelliChoice Launches Vehicle Buyer’s Guide

April 2, 2004

IntelliChoice, Primedia Inc.’s tool to research, configure and price vehicles online, will launch the IntelliChoice Buyer’s Guide on Tuesday, the Associated Press reports. The quarterly magazine will provide vehicle cost analyses, instructional articles and ownership information, among other features. The publication will have no paid advertising. The new venture continues a busy first quarter for Primedia in the automotive industry. In March the company launched Auto Guide, a free weekly Buyer’s Guide featuring vehicles specifically from auto dealerships. Primedia Enterprises, the licensing and direct merchandising division of PRIMEDIA Inc., entered the urban apparel market in February with a line of clothing based on its Lowrider Magazine.IntelliChoice also publishes the annuals The Complete Car Cost Guide and The Complete Small Truck Cost Guide.
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