Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Cars.com Launches Certified Showroom

July 22, 2004

Cars.com announced this week the launch of its Certified Showroom. The Certified Showroom highlights a dealer's entire certified used inventory alongside extensive dealership branding and information about the manufacturer's certification program. "Research shows that the Internet is the ideal medium for marketing certified vehicles," said Mitch Golub, president of cars.com. "In addition to the flexibility to explain the features and benefits associated with certification, sites like cars.com reach a highly qualified audience of certified shoppers. 67 percent of used-car shoppers on cars.com have considered purchasing a certified vehicle. The Certified Showroom makes it easy for these buyers to connect with certified vehicles and to select a dealership from which to purchase their next car."The Certified Showroom is available to all cars.com customers who are certified by participating manufacturers. In addition to certified pre-owned (CPO) branding icons within cars.com search results, certified vehicle listings link to the Showroom where consumers can access the dealer's complete certified inventory and learn more about the manufacturer's program without leaving the Showroom environment. More certified buyers become aware of certification through the Internet than any other media. In addition to the Certified Showroom, cars.com offers editorial coverage, detailed CPO program comparisons and the latest information on CPO incentives.
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