Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

What Women Want – In Cars, Anyway

August 27, 2004

This week released the results of their "Most Requested Cars" study for the first six months of 2004. The data represents the accumulated vehicle price-quote requests sent to dealerships by readers during the car buying process. Below are the top ten most requested brands, and the percentage of requests by each. Rank, Manufacturer, % Requests1. Ford 11.52. Honda 9.23. Toyota 8.24. Nissan 7.15. Chevrolet 5.66. Jeep 4.47. BMW 4.18. Dodge 3.99. Volkswagen 3.510. Acura 2.8The study also shows a significant increase in interest among women for very high priced vehicles. "Honda and Toyota fell many points behind Ford. This was a surprise to us, given the Japanese automakers' reputations for quality, and seeming preference among women. One would think they would have commanded a higher percentage of the women's interest," said Sandra Kinsler, Editor-in-Chief.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All


Sponsored by

Arrangements whereby the fleet management company charges expenses for maintenance, tires, or other defined services based on actual experience and only when the costs are incurred.

Read more

Up Next

More From The World's Largest Fleet Publisher