Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

What Women Want – In Cars, Anyway

August 27, 2004

This week released the results of their "Most Requested Cars" study for the first six months of 2004. The data represents the accumulated vehicle price-quote requests sent to dealerships by readers during the car buying process. Below are the top ten most requested brands, and the percentage of requests by each. Rank, Manufacturer, % Requests1. Ford 11.52. Honda 9.23. Toyota 8.24. Nissan 7.15. Chevrolet 5.66. Jeep 4.47. BMW 4.18. Dodge 3.99. Volkswagen 3.510. Acura 2.8The study also shows a significant increase in interest among women for very high priced vehicles. "Honda and Toyota fell many points behind Ford. This was a surprise to us, given the Japanese automakers' reputations for quality, and seeming preference among women. One would think they would have commanded a higher percentage of the women's interest," said Sandra Kinsler, Editor-in-Chief.
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