NEW YORK – Motor Trend has announced the launch of its new Website, MotorTrendEnEspanol.com. The site will provide content to the U.S.-based Hispanic audience. During December 2004, almost 2.7 million Hispanics visited an automotive Website, according to Nielsen/NetRatings.
Hispanics also read more Web pages per day than any other U.S. Internet user demographic, and they spend more minutes per day using the Web, as estimated by comScore Media Metrix. "By delivering Motor Trend's trusted information in the Spanish language, we are able to better serve our readers – from the enthusiasts to in-market buyers," said Lou Mohn, president of the PRIMEDIA Consumer Automotive Group.
MotorTrendEnEspanol.com will provide content from the editors of MotorTrend.com along with articles, road tests, and reviews. The new Website will have the same look and feel as the English language counterpart with cultural adaptations.