Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Rewards Can Improve Driver Behavior, Safety

August 25, 2005

Rewarding drivers can be an effective way of improving a fleet’s safety while saving money, as well, according to, a British fleet publication.There are several reasons for driver incentive offerings including accident-free years or zero accidents over certain mileage periods, striving toward specific fuel economy targets and turning in undamaged vehicles.Possible incentives range form flexible hours to cash bonuses to days off. One recommendation even awards fleet drivers a weekend rental in a luxury car. Others include pampering packages such as white-water rafting trips, the report said.A low-cost option for rewarding safe or effective drivers is internal publicity, allowing for recognition within the company.All of the incentives are aimed at improving driver behavior.According to the report, companies have seen driving performance and fuel efficiency improve and the number of accidents decrease.
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