Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Company Turns Fleets into 3D Promotions

April 26, 2006

Marketing company Turtle Transit www.turtletransit.com turns ordinary cars and trucks into giant noses, coffee cups, turtles and monsters. The Lancaster, Mass.-based company made $2 million last year, according to a report in Fortune Small Business.Company founder James Riseborough wanted to take vinyl vehicle wraps into the next dimension. So his staff of 11 creates sculpted 3-D advertising using foam, fiberglass, auto paint and engineering plastics. Turtle Transit’s promo vehicles are considered outdoor advertising, which also includes billboards, wrapped buses, taxi tops and other promotions in public spaces. The Outdoor Advertising Association of America estimates that it's a $4.8 billion industry and growing.For a full morph, Riseborough estimates about $20,000 to $30,000, excluding the price of the car. Smaller projects with only one 3-dimensional element can run from $10,000 to $15,000.Turtle Transits creations include:> Segway scooters outfitted with fiberglass noses for Puffs tissues.> A pickup truck in which the cab was transformed into a cup of coffee, and the bed a box of dougnuts (for Dunkin’ Donuts).> A VW Beetle turned into a giant turtle to promote the company> PT Cruisers transformed into the Monster mascot for Monster.com> a bejeweled hand to promote local rockers Aerosmith
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