Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Company Turns Fleets into 3D Promotions

April 26, 2006

Marketing company Turtle Transit turns ordinary cars and trucks into giant noses, coffee cups, turtles and monsters. The Lancaster, Mass.-based company made $2 million last year, according to a report in Fortune Small Business.Company founder James Riseborough wanted to take vinyl vehicle wraps into the next dimension. So his staff of 11 creates sculpted 3-D advertising using foam, fiberglass, auto paint and engineering plastics. Turtle Transit’s promo vehicles are considered outdoor advertising, which also includes billboards, wrapped buses, taxi tops and other promotions in public spaces. The Outdoor Advertising Association of America estimates that it's a $4.8 billion industry and growing.For a full morph, Riseborough estimates about $20,000 to $30,000, excluding the price of the car. Smaller projects with only one 3-dimensional element can run from $10,000 to $15,000.Turtle Transits creations include:> Segway scooters outfitted with fiberglass noses for Puffs tissues.> A pickup truck in which the cab was transformed into a cup of coffee, and the bed a box of dougnuts (for Dunkin’ Donuts).> A VW Beetle turned into a giant turtle to promote the company> PT Cruisers transformed into the Monster mascot for> a bejeweled hand to promote local rockers Aerosmith
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

Runzheimer International Ltd. provides a range of employee mobility services relating to business vehicles, relocation, travel management, corporate aircraft, and virtual office programs.

Read more

Up Next

More From The World's Largest Fleet Publisher