Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Toyota Announces 2007 Prices For Nine Vehicles

August 17, 2006

Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) for the 2007 model year Avalon, Camry, Prius, Yaris, RAV4, FJ Cruiser, Sequoia, Tacoma and Highlander.
Avalon: The 2007 Avalon includes a Tire Pressure Monitoring System (TPMS) as standard equipment for 2007. The base MSRP for the Avalon ranges from $26,875 for the XL grade to $34,065 for the Limited grade. The total Avalon average MSRP increases $100 or 0.3 percent.
Camry: The base MSRP for the 2007 Camry sedan ranges from $18,270 for the CE grade with a four-cylinder engine and five-speed manual transmission to $27,820 for the premium XLE grade with a V6 engine and six-speed automatic transmission.
Camry Hybrid pricing remains unchanged at a base MSRP of $25,900. Overall, the Camry sedan combined base MSRP increases by $250, or 1.2 percent. Full federal hybrid tax credit will be available for purchases completed through September 2006. The approved credit amount for Camry Hybrid is $2,600.
Prius: The Prius Hybrid gains driver and passenger front seat-mounted side airbags, plus front and rear side curtain airbags as standard equipment for 2007. The base MSRP for the Prius starts at $22,175, which is an increase of $450 or 2.1 percent. Full tax credit will be available for purchases completed through September 2006. The approved credit amount for Prius Hybrid is $3,150.
Also arriving in August is the new 2007 Prius Touring Edition. The Touring Edition adds several sporty exterior enhancements including 16-inch alloy wheels, a larger rear spoiler, High Intensity Discharge (HID) headlamps and foglamps. A tuned suspension as standard equipment will enhance vehicle handling without impacting its ride comfort. The Touring Edition will carry a MSRP of $23,070.
Yaris: The 2007 Yaris Liftback and Sedan receive an average price increase of $100, or 0.8 percent. Yaris pricing is effective in early September. The Yaris Liftback with a five-speed manual transmission carries a base MSRP of $11,050 and $11,925 for the Sedan with five-speed manual transmission.
RAV4: The RAV4 Sport Utility Vehicle (SUV) receives driver and front passenger seat-mounted side airbags and two row side curtain airbags with roll-over sensor as standard equipment. The RAV4 is now available, as an option, with a JBL audio system with Bluetooth capability and steering wheel mounted controls. RAV4 2WD models carry a base MSRP that ranges from $20,850 for the base grade four-cylinder to $25,020 for the Limited V6. The base MSRP for the RAV4 4WD ranges from $22,250 for the base grade with a four-cylinder to $26,420 for the Limited V6. Total RAV4 average MSRP increases $550 or 2.4 percent.
Sequoia: All grades now receive standard driver and front passenger seat-mounted side airbags and two row side curtain airbag. For 2007, Sequoia is also available with an Appearance Package which includes seven passenger seating configuration, 16-inch sport alloy wheels, fog lamps, and skid plates.
The Sequoia 2WD carries a base MSRP that ranges from $33,160 for SR5 to $45,660 for Limited 4WD. Total Sequoia average MSRP increases $345 or 0.9 percent.
Highlander: For 2007, all Highlander gas models will receive driver and front passenger seat-mounted side airbags and front and second row side curtain airbags with roll-over sensor as standard equipment. In addition, the 2007, Highlander offers new and value oriented Extra Value Packages (EVPs). The base MSRP for conventional Highlander models range from $24,880 for the 2WD four-cylinder model to $32,210 for the 4WD Limited V6 model. Total Highlander average MSRP increase is $350 or 1.3 percent.
Highlander Hybrid: Highlander Hybrid will offer two-row models for both base and Limited grades for 2007. The base MSRP ranges from $32,490 for the 2WD base two-row model to $36,550 for the 4WD Limited three-row model. For 2007, Highlander Hybrid also offers new and value oriented EVPs. Full federal hybrid tax credit will be available for purchases completed through September 2006. The approved credit amount for Highlander Hybrid is $2,600.
Tacoma: The Tacoma compact pickup truck is now available with a Vehicle Stability Control (VSC) off-switch and roll sensing side curtain airbag off-switch when VSC or CSA option is selected. The base MSRP for the Tacoma Regular Cab ranges from $14,080 for the 4x2 four-cylinder with a manual transmission to $18,025 for the 4x4 four-cylinder with a manual transmission. Tacoma Access Cab models carry a base MSRP of $17,520 for the 4x2 four-cylinder with manual transmission, while the 4x4 V6 with an automatic transmission carries a base MSRP of $23,790.
Tacoma Double Cab models carry a base MSRP of $22,340 for the PreRunner V6 with an automatic transmission to $25,915 for the 4x4 V6 long bed with an automatic transmission. Total average Tacoma (4x2 and 4x4) price increase $100, or 0.5 percent.
FJ Cruiser: The FJ Cruiser receives an increase of $200 or 0.9 percent with a base MSRP of $21,910 for the 2WD automatic to $23,500 for the 4WD automatic.
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