General Motors Fleet & Commercial Division has launched a new dealer and customer web site, whygas.com
. Why gas?
"The Vortec 8.1L V8 gas engine will be an attractive choice for customers this year," said GM communications manager Rob Minton. "And whygas.com
is a great place to learn all about it. New 2007 EPA standards have made diesel engines more expensive than gasoline engines - often thousands of dollars more costly," said Minton. Only GM makes the gas engine available in every medium-duty truck class. The Vortec 8.1L V8 is the only gas engine in classes 6, 7 and 8*. A powerful tool. Whygas.com
features a savings calculator that shows exactly how much money a customer can save with a gas engine, compared to a diesel engine. Other site features include information on gas engine advantages, 2007 diesel standards and the rest of GM's full lineup of medium duty engines. A dealer locator is also featured prominently. Driving business.
GM Fleet & Commercial is supporting whygas.com
with a major marketing effort that includes print ads, online banner ads, a CD-ROM, search engine marketing and direct mailers. * Excludes other GM vehicles. Based on 2006 GM vehicle segmentation. Medium-duty conventional trucks with a GVWR of 19,500 to 37,600 lbs. only. Single axle only. CONTACT: Rob Minton 313-667-2634