Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

First Look and Driveitaway Integrate to bring Fleet Inventory to Dealers Upstream

February 8, 2007

First Look, the pre-owned performance management and inventory optimization solution of INCISENT Technologies, and Driveitaway, the Corporation of Automotive Remarketing's online vehicle exchange platform, today announced that they have joined together to bring Driveitaway's upstream off-fleet inventory to First Look dealers.

Through this collaboration, First Look's inventory optimization system will identify the Driveitaway listings that best match each dealer's inventory needs. In this way, dealers can find up stream off-rental and off-lease vehicles that have the highest likelihood of turning more quickly and producing higher profits for dealerships that subscribe to First Look. Driveitaway lists off-fleet units upstream, before they are transported to a physical auction giving First Look dealers in fact a 'First Look' at the best units available.

"First Look's unique 'second generation' pre-owned inventory management tools empower dealers and their managers to make the best informed business decisions, "said Pat Ryan, Jr. CEO of INCISENT Technologies. "First Look's proprietary Inventory Optimization Engine, combined with a search engine to monitor Driveitaway's off-fleet inventory assures that our dealers will get access to the right vehicles, at the right prices, before they travel to a general used car auction."

"Driveitaway is excited to be working with First Look, enabling their dealers to have an advantage in sourcing optimal inventory, at the right prices," said John Possumato, CEO of CAR. "In the current very competitive automotive retailing environment, those dealers that combine the benefits of sophisticated used car performance management, and inventory optimization tools, with the most advanced and cost effective online access to vehicles remarketed upstream, are truly ahead of those dealers who lack the technological tools and vehicle access. This in turn results in superior financial performance."

About First Look and INCISENT Technologies LLC
First Look is the pre-owned performance management and inventory optimization tool (www.firstlook.biz) of INCISENT Technologies (www.incisent.com), a Chicago-based software firm, revolutionizing the automotive industry by enabling dealerships across the country to make the best informed business decisions. INCISENT's business intelligence software, INSIGHT, delivers key information to automotive dealership managers and points each business unit to the best opportunities - how to fix what is wrong and build what is right - for improving performance.

About Driveitaway and the Corporation of Automotive Remarketing, Inc.
Driveitaway is the online vehicle remarketing platform of the Corporation of Automotive Remarketing (CAR), the pioneer and global leader of Web-based upstream remarketing programs for commercial, rental and government fleets since 2000. CAR powered programs are used by leading fleet management companies, small independent leasing companies, and by individual fleets to sell vehicles before they come off lease, maximizing savings to buyers and remarketers alike. For more information, please visit www.driveitaway.com. For ongoing industry commentary, visit www.Fleet-ingthoughts.Blogspot.com.

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