Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Midsize Vans Continues to Lose Market Share

July 26, 2007

The midsize van segment continues to lose market share while at the same time losing several models, according to real-time retail sales transaction data from the Power Information Network (PIN), a division of J.D. Power andAssociates.In June, the midsize van market share was just 4.4 percent of thenew-vehicle retail industry, slightly more than one-half of its share in 1995. Market share in the segment, which includes the Dodge Caravan, Honda Odyssey and Toyota Sienna, has dropped to just 5.3 percent of the total new-vehicle market for the first six months of 2007-down more than 3 percentage points from its market share of 8.5 percent in 1995.Midsize van market share in June 2007 was down more than 2 percentage points compared with June 2006, and was two-tenths of a point less than the share for the growing midsize crossover utility vehicle CUV)segment.
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