Dodge Ram 3500 Chassis Cab Takes Top Spot
Led by three durable work trucks, the 2008 Dodge Ram 3500, 4500 and 5500 Chassis Cabs – which will compete in the Class 3-5 medium-duty segments – the brand’s commercial program is anchored by the 2008 Dodge Sprinter, the market’s top-performing full-size van, and the all-new 2008 Dodge Grand Caravan cargo van. The Dodge Ram 3500 Chassis Cab bolted to the forefront and captured the number-one ranking in U.S. retail registrations and market share from the perennial leader, the Ford F-350, in the Class 3 conventional chassis cab market. In August 2007, the Ram 3500 Chassis Cab increased its monthly U.S. retail registrations, totaling 1,037. The Dodge Ram Chassis Cab also posted a 33-percent market share versus the Ford truck’s 31 percent. In addition, in April of this year, the Dodge Ram 3500 Chassis Cab’s sales and market share surpassed the Chevy Silverado Chassis Cab, the perennial runner-up to the Ford big rig. With the introduction of the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs earlier this year, Dodge’s Ram-tough heritage and legacy extends to the Class 5 medium-duty segment. The Dodge Ram 4500 and 5500 Chassis Cabs compete in the Class 4 and 5 segments with a gross vehicle weight range of 14,000 to 19,500 lbs. Forecasting continued growth, total Class 4-5 vehicles sales were 100,000 units in 2006.