June 24, 2010
Chrysler Introduces First Smart Phone App for Jeep Cherokee
Chrysler Group LLC introduces a vehicle-information application for the all-new 2011 Jeep Grand Cherokee, which features vehicle operation, maintenance and warranty data.
This new app offers product-feature video demonstrations, connections with fellow owners via the company's brands on social media sites, and access to customer care and 24-hour road-side assistance.
"With our vehicle-information app, we are taking customer care to a new level by creating a convenient, on-demand channel of communication with our customers," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC. "Creating this new channel of communication will enhance the customer experience. And it's a great example of how we can add value to our vehicles and build brand identity. This new app will also be a source for potential customers to learn about our vehicles."
The app is free and will be available first on the all-new 2011 Jeep Grand Cherokee. The app will phase into select Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles by the end of this year.
The vehicle-information app for the all-new 2011 Jeep Grand Cherokee will be available for download on to personal smart phones. The app will first be available for iPhone and later for BlackBerry and Android devices on major mobile carriers.
The application, which is free to the consumer, will eventually phase into future Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles in the U.S. by the end of this year.
New Chrysler, Dodge, Fiat, Jeep and Ram Truck smartphone vehicle-information apps will complement existing user guides and DVDs that are currently provided with each vehicle. Each vehicle-information app will allow the consumer to browse functional categories and view detailed topics of interest relative to their specific vehicle.
Key feature categories include product information, vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance. Other features and benefits include links to Mopar parts and accessories, product brand gear and merchandise and social media sites. The app will also contain high-resolution product information images and videos.
In addition to vehicle-information apps, Mopar has introduced numerous industry-first features including:
Electronic owner manuals: first to offer traditional owner manuals in a DVD and brief user-guide format
FLO TV: first to offer live, mobile television
Wifi: first to offer customers the ability to make their vehicle a wireless hot spot
wiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network