March 08, 2012
2012 Reach Named Medium-Duty Truck of the Year by <i>Work Truck</i> Magazine
The Reach from Isuzu and Utilimaster was named Work Truck magazine’s 2012 Medium-Duty Truck of the Year at the 2012 NTEA The Work Truck Show, held in Indianapolis March 5-8.
Twenty vehicles were included in an online ballot and voted on by professional fleet managers, who were asked to consider which medium-duty truck model best fit their fleet requirements, including application effectiveness, durability, quality, servicing, maintenance and lifecycle costs.
“Isuzu and Utilimaster are honored to have been selected as Work Truck magazine’s Medium-Duty Truck of the Year,” said Shaun Skinner, executive vice president and general manager of Isuzu Commercial Truck of America Inc. (ICTA). “We are confident that those who voted in this competition recognized the Reach is the ideal commercial van for today’s market. Our Isuzu powertrain offers incredible fuel efficiency and proven durability, and its frame, suspension, steering and braking systems are truly commercial grade. Combined with Utilimaster’s lightweight composite body, aerodynamic design and ease of use — the Reach offers an unbeatable combination.”
He continued, “In today’s market with the pressures of increasing fuel costs I am certain fleet and vocational buyers are looking for ways to reduce their overall cost of ownership, and the Reach lives up to its name; it reaches a new standard in low cost of ownership that no other commercial van can match. We are excited about the Reach — and it appears that many others are too.”