Nissan Ambition 2030 is the company’s new long-term vision for empowering mobility and beyond, with an aim to become a more sustainable company.  -  Photo courtesy of Nissan

Nissan Ambition 2030 is the company’s new long-term vision for empowering mobility and beyond, with an aim to become a more sustainable company.

Photo courtesy of Nissan

Nissan Motor Co. unveiled Nissan Ambition 2030 on Nov. 28, representing the company’s long-term vision for empowering mobility and electrification. Over the next 10 years, Nissan will deliver new electrified vehicles and technologies, the company said in a statement, that will support its goal to be carbon neutral across the life cycle of its products by fiscal year 2050.

Nissan will introduce 23 new electrified models, including 15 new EVs by fiscal year 2030, aiming for an electrification mix of more than 50% globally across the Nissan and Infiniti brands. It also aims to reach 40% EV sales in fiscal year 2030 in the U.S.

Nissan aims to launch these news EVs with its proprietary all-solid-state batteries (ASSB) by 2028 and ready a pilot plant in Yokohama as early as fiscal year 2024. ASSB technology will reduce charging time to one-third of present charge times, the company stated. 

Further, Nissan expects ASSB to bring the cost of battery packs down to $75 per kWh by fiscal year 2028 and aims to bring it further down to $65 per kWh to achieve cost parity between EV and gasoline vehicles in the future.

Another pillar in Nissan's plan is to continue to evolve its lithium-ion battery technologies and introduce cobalt-free technology to bring down the cost by 65% by fiscal year 2028.

Nissan seeks to establish a global battery supply system to meet demand. Together with its partners, Nissan intends to increase its global battery production capacity to 52 GWh by fiscal year 2026, and 130 GWh by fiscal year 2030.

As part of Nissan’s electrified future, the company also unveiled three new concept cars. Pictured here is a model of its EV technology vision.  -  Photo courtesy of Nissan

As part of Nissan’s electrified future, the company also unveiled three new concept cars. Pictured here is a model of its EV technology vision.

Photo courtesy of Nissan

“The role of companies to address societal needs is increasingly heightened," said Nissan CEO Makoto Uchida. "With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

Originally posted on Automotive Fleet

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