General Motors Corp. announced on Jan. 15 that its new Cadillac sport utility-like vehicle, aimed at a younger audience and to go on sale in the second quarter of 2003, will be called the SRX.
One of five new Cadillac products planned for production during the next year and a half, the SRX marks Cadillac's entry into the fast-growing "crossover" segment, which combines the
functionality of SUVs with a car-like ride.
The Cadillac SRX was inspired by the 2001 Cadillac Vizon concept car, according to Mark LaNeve, Cadillac general manager. LaNeve revealed plans for the SRX in a speech given Jan. 15 at the Automotive News World Conference in Dearborn, Mich.
The SRX crossover and the CTS entry-level luxury sedan both sport Cadillac's new
sharp-edge design, which is designed to appeal to younger buyers and expand Cadillac's sales base.
Cadillac buyers at present have an average age of 59.