SmarTire Systems Inc., a developer of tire
pressure and temperature monitoring technology, announced Apr. 24 a
joint promotional campaign with The Tire Rack to support a U.S.
national tire safety initiative. For the month of May, the two
Companies will promote the importance of tire maintenance through the
installation of SmarTire's tire monitoring products. Consumers from
North America will be offered a discount on a SmarTire product during
this period and should contact The Tire Rack at 888/541-1777 (USA)
or visit www.tirerack.com
for additional information.
The Tire Rack says it is one of America's oldest and largest "customer
direct" high performance tire and wheel distributors. Since 1979, The
Tire Rack has grown to become a national distributor of high
performance tires, road wheels and suspension products. The Tire Rack
is also a continuing distributor of SmarTire's pressure
The U.S. national tire safety initiative is the first
industry-wide campaign dedicated to educating drivers about the
importance of tire care and maintenance. The event is an initiative of
the Rubber Manufacturers Association.
"Never before has tire safety been so prevalent in the media and
in people's minds. It was the tragic accidents during the summer of
2000 involving tires that prompted the creation of the Transportation
Recall Enhancement Accountability and Documentation (TREAD) Act. This
groundbreaking legislation calls for the National Highway Traffic
Safety Administration (NHTSA) to define new tire safety standards that
will require tire pressure warning devises on new passenger cars and
light trucks sold in the U.S. after 2003," comments Robert Rudman,
president and chief executive officer of SmarTire Systems Inc.
"We are delighted that the Rubber Manufacturers Association is
spearheading this industry-wide tire safety initiative", added Rudman.
"Increasing the awareness about the importance of tire care and
maintenance through educational programs is an excellent step toward
improving tire safety. With our distributor The Tire Rack, SmarTire
intends to further promote tire safety and maintenance by introducing
consumers to our tire monitoring products for passenger cars and light
"This is an excellent opportunity for consumers to take advantage
of a special promotional offer and improve the safety of their vehicle
Since 1987, SmarTire has pioneered the research and development of
tire monitoring technology and has advocated that tire monitoring will
become the next major breakthrough in vehicle safety following airbags
and anti-lock brakes, according to the company. With the new Transportation Recall Enhancement
Accountability and Documentation (TREAD) Act, improved tire safety
standards will require tire pressure warning systems on new passenger
cars and light trucks produced in the U.S. after 2003.
SmarTire develops and markets tire monitoring
systems for all sectors of the automotive and transportation
industries. Additional information can be found at www.smartire.com