Kelley Blue Book says it has enhanced its suite of new car Decision Guides on its automotive Web site, www.kbb.com, by adding the General Motors powered Auto Choice Advisor, it was announced Apr. 25.

The GM designed and powered Auto Choice Advisor is said to be a tool for new car shoppers looking for unbiased help in the decision making process. Auto Choice Advisor takes into account personal usage habits, price, brand and body style preferences, as well as the importance of certain features like gas mileage and frequency of repairs. The engine recommends ten vehicles that best meet the consumer's need from over 250 makes and models available from all major US manufacturers, according to the company.

The new feature is part of kbb.com’s suite of new car "Decision Guides," providing tools, tips, comparisons and advice to facilitate the right choice for new car purchases. According to the company, other Decision Guide services include: the Recommendation Tool, offering suggestions on how to select your next car, based on shopper preferences, including manufacturer, price range, and body style, and; Side-By-Side Comparisons, where up to four new and used models are displayed side-by-side so shoppers can compare exact specifications, features and options.

"Our suite of Decision Guides, including our newest, the Auto Choice Advisor, is the most useful tool a new car buyer can find on the Internet," said Stephen Henson, vice president, marketing and business development for Kelley Blue Book based here. "These services help car buyers discover what the best new car is for their lifestyle and then sets up direct, side-by-side comparisons that make an often complicated car buying decision easy," he said.

About Kelley Blue Book

Based in Irvine, Calif., Kelley Blue Book claims it is relied on by both consumers and the automotive industry as a resource for car-buying research and information. The company is currently celebrating its 75th anniversary. Its website, kbb.com, is the number one automotive site in the nation, according to Jupiter Media Metrix and Nielson NetRatings. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.

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