While the Detroit-based Big Three gnash their teeth over being forced to fight for sales using expensive incentives, South Korean automaker Hyundai Motor Co. has racked up record sales offering $750 and confidence, according to an Associated Press story by Ed Garsten. Hyundai expects to report its 15th straight record month when April U.S. sales figures are released May 1, according to Finbarr O'Neill, president and CEO of its American unit. "We expect sales will be up in the range of 20 percent over last year," O'Neill said. That's quite an improvement, considering as recently as four years ago in the United States, Hyundai's reputation was seen as less than stellar, according to AP.