Yokohama Tire Corporation’s (YTC) new subsidiary, Yokohama Tire Mexico (YTMX), officially began importing consumer, commercial and off-the-road (OTR) tires in Mexico on May 1.

According to YTMX President Gary Nash, YTC chose to open the Mexican subsidiary because it is “the fastest-growing market in North America,” and has more potential growth opportunities than the U.S. in all three tire categories.

YTMX plans to set up a full-fledged sales, marketing, and distribution operation to service the Meixcan market. It will be supported by YTC’s U.S. headquarters until it is fully staffed, according to Nash.

Originally posted on Automotive Fleet