Yesterday, AutoTrader.com launched a commercial vehicle inventory listing program for Chevrolet and GMC Business Elite dealers. It will enable dealers to separate their commercial truck and van listings on the website and create program awareness with small business owners, says AutoTrader.com.
“GM has a history of being ahead of the curve in the third-party shopping space, as they were the first to list CPO vehicles on our site, and we’re excited to partner with them again to create yet another first in the industry that brings significant additional value to dealers and consumers,” said Matt McKenna, AutoTrader.com’s senior vice president of national accounts.
With this program, AutoTrader.com will receive a national feed of GM’s commercial inventory to display on the website with specialized branding, including custom ad tiles to offer shoppers information on the Business Elite program and Business Choice incentive. According to AutoTrader.com, the GM commercial inventory includes Chevy Express vans, GMC Savana vans, Chevrolet Silverado work trucks and GMC Sierra work trucks.
“This program couldn’t have come at a better time, as the rebounding housing market and overall economic recovery have fueled increasing interest for work-related vehicles, particularly trucks, on AutoTrader.com,” said McKenna. “Shopper interest in the truck segment is up 13% year-over-year on our site. … ”
Through the automated feed, each vehicle listing will automatically include nine photos and one make-specific video, according to AutoTrader.com.