Dominique Coxson of Lakewood Ford in Lakewood, Wash., was named the best U.S. Ford Transit sales consultant in a competition organized by Ford Motor Co.
Ford hosted the contest to find the best sales consultant for its commercial van: the Ford Transit.
Thousands engaged in the competition by submitting videos of sales consultant conducting walk-arounds of a Transit cargo van or passenger wagon, highlighting the vehicle’s toughness, smart technology and flexibility, according to the company.
Coxson was among the seven finalists chosen to win an all-expenses-paid trip to the final round of the competition on the floor of the Ford display at the North American International Auto Show in Detroit.
Coxson won the top prize of $5,000 after presenting a Transit walk-around that focused on the testing Transit endured during its development and its smart technology features, including the new SYNC 3 connectivity system, according to Ford.
David Sutherland of Spradley Barr Motors in Cheyenne, Wyo., took second place and Tommy Garrett of Mac Haik Ford in Houston took third. The contest was judged by four representatives of Ford’s marketing and product development teams and emceed by Rick Titus, host of Drivers Talk Radio.
“We are very impressed by the quality of the presentations given by Dominique and the other contestants,” said Krista Pfeiffer, Ford Transit assistant brand manager, who organized the competition. “With salespeople like these, it’s no wonder that Ford Transit has become the best-selling commercial van in America. They are great at communicating what makes Transit smart, flexible and Built Ford Tough!”
Ford van sales increased 32% in 2015 compared with 2014, according to the company.
With three roof heights, two wheelbases, three body lengths and three engine options, Ford Transit is available in 58 different configurations.