Ram unveiled the 2019 Ram 1500 Lone Star edition — the all-new version of the original “Texas Truck” — at the Dallas Auto Show, the heart of America’s truck country.
The Ram 1500 Lone Star, the brand’s top-selling truck in Texas, offers buyers a no-compromise balance of strength, capability, technology, and comfort.
Standard 2019 Ram 1500 Lone Star equipment includes bright front and rear bumpers, chrome door handle centers, a bright grille surround with billet inserts, 18-inch aluminum wheels, fog lamps, 60/40 split rear bench seat, and leather-wrapped steering wheel with audio controls.
In addition, monochromatic “Sport” and “Black” appearance packages are offered, creating a broad mix of interior and exterior themes for the new 2019 Ram 1500 Lone Star model.
In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas and to offer an exclusive edition for the state. The Ram Lone Star edition was the first truck designed by Texans and built specifically for Texans.
The Ram Lone Star edition has been by far the brand’s best-selling model in Texas, accounting for more than 50% percent of the 1/2-ton mix there. Since the Lone Star’s debut, Ram has sold more than 250,000 of the Texas-only models.
The 2019 Ram 1500 interior is completely redesigned, using all-new features, technology, and premium materials to make it the class leader in quality, comfort, and durability. Four interior trim levels, and a choice of six-passenger bench front or optional five-passenger bucket seats, are offered on the Lone Star.
Several option packages are available with the Lone Star in order to give buyers their choice of function-specific enhancements. They include a Bed Utility Group, a 4x4 Off-road Group, a Protection Group, Trailer Tow Mirrors and Brake Group, Max Towing Package, and Premium Lighting Group.
Additional options further allow Texas buyers to personalize their Ram 1500 Lone Star to meet their hard-working needs. Among those options are a class-exclusive Active Level Air Suspension, electric-locking rear axle, Blind-spot Monitoring and 20-inch aluminum wheels.
Available only in Texas, 2019 Ram 1500 Lone Star models are distinguished by unique “Lone Star” tailgate and interior badges.
The Lone Star will initially be offered with the 5.7L HEMI V-8. A powerful and fuel-efficient HEMI with the eTorque mild hybrid system is also available. A 3.6L V-6 Pentastar with eTorque will join the powertrain offerings later in the year.
The 2019 Ram 1500 Lone Star is available with a choice of 4x2 and 4x4 powertrains, Crew and Quad Cab configurations and 5 ft.-7 inch (Crew only) and 6 ft.-4 inch bed lengths.
All-new 2019 Ram 1500 Lone Star editions will go on sale in the first quarter of 2018. They are manufactured at FCA’s Sterling Heights (Michigan) Assembly Plant.
Originally posted on Automotive Fleet
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