A vehicle comparison tool built by Edmunds.com
),a resource for automotive information, has been used 500,000 times by visitors to Toyota.com since its launch in April 2002, according to the company.
"We recognize that car shoppers place tremendous value on the information available at third-party Web sites like Edmunds.com," stated Steve Sturm, vice president of marketing for Toyota Motor Sales. "We offer Edmunds.com's unbiased data on our site, branded as such, so consumers can conduct their research on Toyota.com with the same level of trust and confidence they have when they visit Edmunds.com itself."
The company says the comparison tool is accessible just one screen away from the Toyota home page. Once a site visitor selects a Toyota vehicle and clicks "Compare", he or she is invited to select up to four vehicles against which they can measure the Toyota. All 2002 or 2003 model year vehicles, including other Toyotas, are available for comparison, and up to eight typically cross-shopped models are conveniently suggested.
After making their selections, consumers are presented with basic cost and warranty comparisons. Moving through the tool, they can examine a series of charts that set out ratings, features, performance and specifications of each vehicle. A column in the chart features a Toyota logo whenever the originally selected Toyota has a clear advantage over the other selected vehicles.
"By offering the Edmund's comparison tool on their Web site, Toyota clearly understands the power of online information," said Jeremy Anwyl, president of Edmunds.com. "Additionally, it signals a strong confidence in Toyota products."
About Edmunds.com, Inc.
Headquartered in Santa Monica, CA, Edmunds.com provides free, third party automotive information, tools and services for consumers. Edmunds.com True Market Value products inform the general public of the actual transaction prices of cars and trucks while Edmunds' Powershopper offers car shoppers the opportunity to research and pursue online and offline purchase options. Visitors are also provided automobile reviews, current incentives and rebates, consumer advice, safety information, auto show highlights and the Town Hall automotive community. Many of these resources are powered by Edmunds Data Services, which provides an automotive data set to the Edmunds.com Web site and licenses its data, content and tools to third parties.