Workhorse Custom Chassis produced its 50,000th chassis
Sept. 12, three and a half years after the company acquired the rights to
General Motors entire P-Chassis production line for motor homes, buses and
"Our strategy was to add value by being 100 percent focused on underserved
niche markets," said chairman and CEO Andrew Taitz. Workhorse officially
purchased the GM product line in January 1999 and by the end of that
February was producing chassis at its new 209,000-square-foot operation in
Union City, according to the company.
"We've had a significant impact on the markets we serve," said Workhorse
president Tom Frey. "Our improvements to the General Motors P Series product
have given the RV customer more power with better ride and handling. Then
our all-new heavy-duty W Series chassis firmly established our value
performance position, meeting the demand for bigger, more powerful units.
We simply listened to what RV customers wanted and responded with the
products they demanded. Now, when potential buyers look at a Class A motor
home, they're asking if it¹s built on a Workhorse."
Workhorse says they have met customer demand by improving the performance of
GM's commercial chassis for walk-in trucks with several new choices, such as
the recent introduction of a new Cummins diesel engine and a heavier 19,500
lb. GVWR gasoline chassis. "Most significantly, we have changed the way that
walk-ins are sold," said Tim Logsdon, vice president of commercial
marketing. "By working with our sister company, Union City Body Company,
Workhorse can make complete, integrated vehicles and market them under our
own badge. Rather than ordering from separate chassis and body
manufacturers, businesses can now more easily obtain Workhorse walk-in
trucks right off the dealer lot, or through a one-order process in less than
half the standard timeframe for the industry."
Customized interiors for specific vocations can also be handled on the same
order. "Custom fitting a walk-in truck for specific needs has never been
simpler," said Logsdon. "Whether you manage a big fleet or a one-truck
business, we've made it easy to get the most of your walk-in. It all goes
back to our laser-like focus on the customer."
"This 50,000 unit milestone is a tribute to the vision of Andrew Taitz and
the hard work of our employees," said Frey. "We've succeeded because we made
the commitment early on to give customers the best value and best service
"We've done what we said we would do," said Frey. "But most gratifying is
that we've built a reputation for responsiveness and a willingness to go
Œthe extra mile¹ for the customer. That reputation is built on the 'extra
miles' our employees have given us, for which we're very grateful."
Workhorse employs more than 500 people, most of them at its Union City
Frey concluded, "50,000 chassis gives us a chance to pause and reflect. But
we won't pause too long. More product offerings are on the horizon, and we
expect to continue our market leadership for years to come."
Specializing in the manufacture of chassis for motor homes, walk-in trucks
and buses, as well as integrated walk-in trucks, Workhorse Custom Chassis is
ISO 9001 certified in the motor home and walk-in
truck industries. Its manufacturing facility is in Union City, Ind., and its
corporate headquarters are in Highland Park, Ill. For more information call
toll-free 877-294-6773 or visit www.workhorse.com