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Competition is fierce in almost every industry today, and making your company stand out is becoming increasingly difficult. Graphics on fleet vehicles have delivered positive ROI since the invention of the vinyl wrap — but now some businesses have amped up their advertising game by adding 3D elements to their vehicles’ creative graphics treatments.
Iconic vehicles like the Batmobile and Millennium Falcon instantly recall the movie franchises they represent. Another movie reference comes to mind — the “Zap ‘Em” truck from the 1997 movie Men in Black that Vincent D’Onofrio’s alien character used to get around New York. It was a brightly colored van with a giant cockroach on the roof. Definitely noticeable, and memorable.
Could this type of instant recognition be applied to fleet vehicles to bring customers into your business?