SEMA, the Specialty Equipment Market Association, says it has
posted 1,438 cars, trucks, and performance boats and 948 new automotive products displayed at
SEMA Show 2002 in Las Vegas on its consumer Web site, www.enjoythedrive.com
"Our annual SEMA Show is open to participants in our industry but not to the general public. The
Show receives a tremendous amount of media attention and piques consumer interest about what's
on display there. By putting all the vehicles and new product entries online, and making them easily
searchable, we can bring our famous SEMA Show to the public," said Christopher D. Horn, SEMA's
vice president of communications and technology.
Horn termed the vehicles, which range from outrageous concept cars to classic cars which are
perfectly restored, "pure eye-candy." The new products have an equally broad diversity, ranging from
the newest L.E.D. (light-emitting diode) cosmetic accessories for compact performance
cars to replacement bumpers for muscle cars from the '50s to the latest in mobile
electronics for family vehicles, he said.
The SEMA Show 2002 recap can be viewed at www.sema.org/showcase
, found under the
"cool & current" section on the site home page.
Although the SEMA Show, held annually for more than three decades, is not open to the public,
SEMA does produce one show, the International Auto Salon, for the compact performance industry as
well as its customers. That show, scheduled for Friday, April 25, through Sunday, April 27,
concentrates upon the fastest growing segment of the automotive accessory and customization
market. More information about SEMA's International Auto Salon 2003 is available at
www.ias2k3.com, or by contacting SEMA at 909/396-0289.
SEMA represents the $26 billion specialty automotive industry. Founded in 1963, the trade association
has more than 4,500 member companies. It is a source of research data, trends and
market growth information for automakers and the specialty auto products industry. The industry
provides appearance, performance, comfort, convenience and technology products for passenger
cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575
S. Valley Vista Dr., Diamond Bar, Calif., 91765-3914; call 909/396-0289; or visit www.sema.org or