The Wall Street Journal reports that Ford has said it may offer discounts on its new F-150 pickup when it launches the new truck this summer. Steve Lyons, head of the carmaker's US Ford Division, told the WSJ, "Even if you have to spend $1,000 a unit on the new one, you're still $2,000 ahead of where you are. So your margins still improve pretty well." Ford says it is offering rebates of as much as $3,000 on the current F-150. Ford has recently suggested that its new flexible manufacturing system - which will be employed on the new F-150 - enables the producer to achieve a better match of supply to demand, reducing costs and obviating the need for incentives to shift volume.