NYTimes.com has announced the launch of an integrated, co-branded automotive channel at autos.nytimes.com. According to the company, the site features comprehensive automotive reviews, news coverage and consumer advice from The New York Times
and from Edmunds.com, Inc., an online consumer resource for automotive information.
The companies say the site, with 800,000 pages of pricing and model information provided by Edmunds.com, is redesigned with sections for new and used cars, buyers and sellers, car reviews and a dealer locator. A listings engine allows consumers to search used car listings in their area. Auto buyers can search New York Times
classified listings by price, make, year and zip code.
"The high-quality journalism of The New York Times
is a great marriage with the depth of reviews, pricing and other information from Edmunds.com," said Leonard M. Apcar, editor in chief of NYTimes.com. "Our new auto section breaks out of the promotional clutter on the Web to provide an authoritative and objective source of information about cars and trucks that readers hunger for."
Users can access thousands of new car reviews and detailed road tests from both The New York Times and Edmunds.com. In addition, autos.nytimes.com provides consumers with extensive car-buying tools and data.
"Through this relationship with Edmunds, we have created an extraordinary automotive site that is attractive to consumers, dealers and marketers for related services who want to reach our affluent, professional audience," said Jeff Moriarty, director of classified operations for NYTimes.com.
Some of Edmunds.com's current partners, including AutoNation and General Motors, will benefit from the additional leads that are generated for their dealers, according to the companies.
"New York Times
Digital continually raises the bar for online news publishers, delivering top-quality journalism and advertising in innovative ways," stated Seth Berkowitz, vice president of business development for Edmunds.com. "NYTimes.com's extensive, loyal classifieds audience is growing with each new offering, including this advanced automotive channel."
This relaunch is the second phase of a significant redesign of autos.nytimes.com that began last fall. Autos is the second classified section on NYTimes.com to feature a new design with streamlined navigation across the top of the page, enhanced search capabilities and new ad positions. NYTimes.com/jobmarket relaunched with this new look in January 2003, according to the companies.
About New York Times Digital
New York Times Digital is the digital business unit of The New York Times Company and includes NYTimes.com and Boston.com, as well as an archive distribution business. NYTD says its mission is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times
and The Boston Globe.
Headquartered in Santa Monica, CA, Edmunds.com provides automotive information, tools and services for consumers covering all aspects of buying, selling, and owning a vehicle.