According to Frost & Sullivan, as the installation rates of many comfort features that automakers use to differentiate their vehicles approach saturation, developing new electric motor applications holds the key to successful market entry and expansion. New analysis from Frost & Sullivan (, North American Automotive OE Fractional Horsepower Electric Motor Markets, reveals that the industry generated revenues totaling $2.01 billion in 2002. Total market revenues could reach $2.17 billion in 2009. "Besides power mirrors, door locks, windows, and seats that are already in use and are seeing increasing installation, automakers are adding additional electric motors for new functions such as power running boards and trunk lids," says Frost & Sullivan Industry Analyst Joerg Dittmer. "Electric steering systems are just beginning to be used in some North American vehicle models, and electric brakes may follow, along with electric oil and water pumps, air conditioning compressors, and electromagnetically actuated engine valves," adds Dittmer. According to the company, Technological developments that increase functionality and performance while enabling reduced fuel consumption, emissions, costs, and maintenance needs are promoting use of electric motors. For instance, electronically commutated or brushless motors, though expensive, offer greater energy efficiency, longer life, and lower noise. The company says overall, the original equipment (OE) electric motor market is projected to grow slowly, and the incorporation of additional features into motors, use of more expensive motors for new applications, and gradual adoption of higher-priced brushless and stepper motors will help keep prices from dropping. Frost & Sullivan will hold a conference call at 3:00 p.m. (EST) on Wednesday March 19, 2003 to provide manufacturers, end-users and other industry participants an overview of the North American Automotive OE Fractional Horsepower Electric Motor Markets. Those interested in participating in this call should send an email to Cynthia Cabral – Media Relations Executive at Frost & Sullivan is a specialist in strategic growth consulting. This ongoing growth opportunity analysis is part of the North American Intelligent Transportation Systems/Emerging Technologies Markets Subscription, which also includes market insights on the Impact of 42-Volt Electrical Systems on North American Automobiles and the North American Intelligent Automotive Technologies Markets. Frost & Sullivan also offers custom growth consulting to a variety of national and international companies.