Chrysler says it is redefining the classic American
automobile with the worldwide debut of the Chrysler 300C concept at the
2003 New York International Auto Show. With an entirely new shape based on
the company's all-new rear-drive architecture, this concept sedan
continues the Chrysler brand's proud 'letter series' tradition - but in a
thoroughly modern way, says the company.
According to the company, it's been nearly five decades since Chrysler first introduced its
'letter series' cars. The brand's line of Chrysler 300s started
with the C-300 in 1955, and continued for 11 years.
Chrysler 300C features classic proportions -- a long hood, short deck and a
dramatic profile complete with 20-inch tires. Paying tribute to some of
the first letter series cars, a production version similar to the Chrysler
300C concept will go on sale in 2004, further solidifying the Chrysler
brand's premium position in the market.
"Chrysler 300C signals a dramatic new design direction for Chrysler," said
Dieter Zetsche, president and CEO of the Chrysler Group. "With its new
shape and noble proportions, the Chrysler 300C redefines the classic
American automobile, while moving the brand solidly into the premium
segment of the market."
While Chrysler 300C is a concept vehicle, it provides a strong hint at the
first sedan from Chrysler Group's much-anticipated next generation of
rear-wheel drive vehicles to debut in 2004, according to the company.
"With recent introductions including the innovative Chrysler Pacifica
sports tourer and the head-turning Crossfire sports coupe, and now the
all-new 300C, the Chrysler brand has one of the most impressive product
portfolios in the industry," added Zetsche. "These vehicles will enable us
to move the Chrysler brand to a premium position within the U.S. market."
According to the company, transferring all this power to the pavement is Chrysler's new rear-drive
architecture. Rear-wheel drive offers improved handling with front wheels
steering and rear wheels driving. With tremendous advances in tire
technology and electronic stability control, Chrysler brings back the
rear-wheel drive passenger sedan.
The Chrysler 300C concept also marks the return of the HEMI engine to the
Chrysler brand after more than 30 years. The engine design that
powered Chrysler's 'letter series' cars in the 1950s has been re-engineered
and reborn as a modern, high-performance, fuel-efficient and durable
powerplant known as the all-new 5.7-liter HEMI V-8.
"Combining confident performance with stunning design, the Chrysler 300C
concept defines our next generation of automobiles," said Zetsche. "With
rear-wheel drive and HEMI Inside, Chrysler 300C delivers power and
performance in an elegant package."