Chrysler Group reported sales of 187,086 units in
April 2003, a 10 percent decline compared with April 2002, calculated on a
day-rate basis.
"April was a tough month for the automotive industry," said Gary Dilts,
Chrysler Group senior vice president - sales. "Although the market was
soft in April, looking forward, we see positive indicators. The
affordability index is the best it's been in the past 25 years and interest
rates remain at near all-time lows. With combat in Iraq reaching its
conclusion and consumer confidence on the rise, we believe consumers will
take advantage of the unprecedented values in the market," said Dilts.
"The time to buy has never been better."
The all-new Chrysler Pacifica posted sales of 1,806 units in April, and
there are more than 27,000 dealer orders in the system. "Pacifica has been
very well received by customers, dealers and the media," added Dilts.
The company announced that this month, the National Highway Traffic Safety Administration (NHTSA) will
announce that the Chrysler Pacifica received five-stars -- the highest
rating a vehicle can earn -- for all frontal and side impact crash tests.
Pacifica is equipped with one of the world's first three-row side curtain
air bags, inflatable knee blocker air bag and an advanced energy-absorbing
steering column designed within a rigid body structure. "Pacifica was
developed with thorough attention to safety and quality and the five-star
ratings are yet another example of the many attributes that draw customers
to this unique vehicle," said Dilts.
Chrysler Group's top seller for the month was the Dodge Ram pickup truck.
Dodge sold 35,638 units of the Ram in April, a one-percent increase
compared to April 2002.
Looking ahead, the all-new 2004 Chrysler Crossfire is the next vehicle
coming from the Chrysler brand. This sports coupe combines stunning
American design with proven German engineering. In April, the company
announced Chrysler Crossfire pricing starting at $34,495, including
destination charges. Chrysler Crossfire will be arriving at dealerships
this summer.
"We plan to continue our 'Best Values in America' message in May because it
provides a point of clarity for consumers," added Dilts. "The campaign
combines our product with a seven-year, 70,000-mile fully transferable
powertrain warranty, and very competitive incentives. We feel this
equation offers the best car and truck values in the U.S. automotive market
today."
Chrysler Group finished the month with 511,518 units of inventory, or a
71-day supply, that is in-line with industry standards, says the company.
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