Navigation Technologies, a
provider of digital maps for vehicle navigation, Internet/wireless
applications and business solutions, has announced enhancements
to its map-linked POI offering for North America. In October 2003, Navigation
Technologies says it will make available the first of two datasets that utilize
business listings information from D&B Sales and Marketing Solutions.
"Navigation Technologies initiated the development of these offerings to
provide customers improved quality, quantity and flexibility of business
listings. Launching these datasets signifies the availability of the most
inclusive North American map-linked POI offering in the industry," said John
MacLeod, executive vice president - Global Marketing & Strategy for Navigation
Technologies.
According to the company, D&B provides the global business information, decisioning tools and
expertise needed to help customers make confident business decisions. The company claims that over 90
percent of the Business Week Global 1000 rely on D&B as a trusted partner to
Decide With Confidence. Navigation Technologies' new POI offerings leverage
D&B's data quality, the result of a multi-step process
for collecting, validating and updating data. D&B's raw data acquisition
process integrates information obtained from multiple sources, and D&B's on-
going quality assurance process enhances the timeliness and accuracy of the
data, according to the company.
Navigation Technologies will begin shipping the first of its new NAVTECH
POI datasets to its North American customers in October. The new dataset will
offer approximately 1.8 million POIs in 46 categories. Transition to this new
product will be seamless for current Standard+ customers. The cost of this
new dataset is included in the base license fees for the use of NAVTECH map
data.
Propelled by D&B's North American business information, Navigation
Technologies will also offer a greatly expanded POI dataset. This expanded
dataset offers over 13 million POIs in more than 1000 categories and is
available separately. Navigation Technologies' customers will also benefit
from the dataset's enhanced flexibility. Customers have the option to select
categories they deem relevant and to develop customized POI category groupings
to meet their specific needs. For example, a customer can create specific
lifestyle categories of POIs such as family entertainment or outdoor
activities. This expanded POI dataset will be available commercially in the
first quarter of 2004. Both datasets are available to Navigation
Technologies' customers in all industries.
"Our customers in the automotive, Internet and wireless industries have
varying needs, requirements and budgetary considerations. We are pleased to
be able to meet our customers' extensive and varied POI content requirements
and to do so at a very attractive price," said John MacLeod.
About Navigation Technologies
Navigation Technologies creates digital maps that power navigation and location-based services around the world. The Chicago-based company was founded in 1985 and is privately held. The Company's 1,200 employees are in over 100 offices in 18 countries. For more information, visit www.navtech.com.
Navigation Technologies creates digital maps that power navigation and location-based services around the world. The Chicago-based company was founded in 1985 and is privately held. The Company's 1,200 employees are in over 100 offices in 18 countries. For more information, visit www.navtech.com.
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