C.J. Driscoll & Associates has announced plans to conduct a new multi-client marketing research study on interest of U.S. commercial fleet operators in vehicle tracking and other telematic services. This study is intended to give AVL suppliers, telematics companies, wireless carriers and other technology suppliers insight into opinions of fleet operators regarding a wide range of services delivered to portable or in-vehicle devices.
Tyhe company says the Commercial Telematics Systems and Services Study will be based on a telephone survey with fleet operators, covering interest in telematic services, including vehicle tracking, navigation, real-time traffic information, remote diagnostics, email and data messaging. The study will assess fleet operator awareness of major suppliers of vehicle location systems and services. It will also determine willingness to pay for telematic systems and services and will compare responses among fleets of different sizes, categories and regions. In addition, the study will assess preferences for in-vehicle or portable devices, such as GPS-capable cellular phones or PDAs, for accessing telematic services.
The proposed study is intended to complement the recent C.J. Driscoll & Associates U.S. Fleet AVL Market Study, which provides in-depth information on the fleet market, AVL penetration and leading AVL suppliers. The Commercial Telematics Systems and Services Study will assess the opportunity for telematics suppliers to penetrate the largely untapped local commercial fleet market. This study is also intended to complement Driscoll-Wolfe research on consumer interest in location-based services, by enabling subscribers to compare interest in telematics in the commercial and consumer segments of the market.
Charter subscribers to the Commercial Telematics Systems and Services Study will have the opportunity to contribute questions to be included in the research. Companies interested in becoming charter subscribers are invited to contact C.J. Driscoll & Associates for details.
C.J. Driscoll & Associates provides marketing consulting and research services in wireless communications, with emphasis on location-based applications. Market research studies on telematics and location-based products and services are also conducted through Driscoll-Wolfe Marketing & Research Consulting. C.J. Driscoll & Associates and Driscoll-Wolfe clients include most major U.S. cellular carriers, automotive manufacturers, telematics equipment and service providers and technology companies.