A top Toyota sales executive told the Wall Street Journal
(WSJ) that Toyota is considering developing a hybrid gasoline-electric version of its next-generation Tundra large pickup.
"We're exploring those possibilities for a full-size truck. I think the most intriguing powertrain is a full hybrid for a full-size truck," Toyota Motor Sales executive vice president Jim Press reportedly said in a telephone interview with the WSJ. "It should make a lot of sense."
According to the newspaper, Press said he believes even pickup drivers will care enough about fuel economy that there would be enough demand to justify making the Tundra a hybrid vehicle.
The Wall Street Journal
further said the hybrid Tundra would likely arrive in showrooms after Toyota launches the redesigned pickup in a few years. The hybrid would be part of a range of gasoline-electric vehicles Toyota is planning for the US market, the paper added.