Autobytel Inc. announced that its vehicle data division, Automotive Information Center (AIC), launched its leading multi-brand vehicle data and cross-comparison tool, AutoComparitor™, on Mitsubishi Motor Sales of Canada Inc.’s (MMSCAN) bi-lingual consumer website at Currently used by the majority of auto manufacturers in the U.S. market, Mitsubishi Motors becomes the first automaker to offer AIC’s leading research tools and data to Canadian vehicle buyers. According to the company, utilizing the AIC cross-comparison solution, Canadian shoppers can now equip a Mitsubishi Motors model, click a button, and compare price, features, specifications, safety, and fuel-efficiency with competitor models. The AIC tool also automatically spells out Mitsubishi Motor’s advantages through a clear and objective feature-by-feature detailed comparison. "AutoComparitor makes it easy for shoppers to quickly evaluate models across brands and find the car that best fits their needs in the categories that are most important to them," said Autobytel Executive Vice President and Chief Marketing Officer Andrew Donchak. "We’re excited to offer this convenience to Canadian Mitsubishi Motors shoppers as they make informed car-buying decisions at" The company says the AIC/Mitsubishi tools are powered by AIC’s comprehensive automotive data platform, recently expanded to include the Canadian auto market. This enhanced data now supports full text descriptions of all standard and optional equipment, plus pricing and up to 500 points of data for virtually every new car, SUV, van, light duty truck and cargo van sold in Canada. AIC’s North American platform measures vehicle specifications according to the metric system, and the information is available in both English and French. "Our customers are key to our business and we incorporate innovative, informative and easy-to-use tools to help them understand the benefits of our vehicles," said Vice President Sales and Marketing, MMSCAN, Ken Konieczka. "Sixty-five per cent of Canadian consumers obtain vehicle product and pricing information online and with AIC’s tool we provide research where customers look for it." AIC has also announced that Mitsubishi Motors will also continue to feature the AutoComparitorTM on its U.S. site, and that Mitsubishi Motors analysts and product planners will continue to utilize AIC’s AutoSite Pro™ competitive analysis tool as a research tool to conduct custom, complex vehicle option analyses across all current makes and models. About Autobytel Inc.
Autobytel Inc., an Internet automotive marketing services company, helps retailers sell cars and manufacturers build brands through marketing, advertising and CRM (customer relationship management) tools and programs. The company owns and operates the automotive websites,, and, as well as AIC (Automotive Information Center), a provider of automotive marketing data and technology. About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all of the North American operations of Mitsubishi Motors Corporation. As a single company consolidated on January 1, 2003, MMNA and its subsidiaries manufacture, distribute, finance and market Mitsubishi brand coupes, convertibles, sedans and sport utility vehicles through a network of nearly 700 dealers in the United States, Canada, Mexico and the Caribbean. Mitsubishi Motors sold its first vehicle in the U.S. in 1981, and began building cars in 1988 at its manufacturing facility in Normal, Ill.