Autobytel Inc. announced that its vehicle data division, Automotive Information Center
(AIC), launched its leading multi-brand vehicle data and
cross-comparison tool, AutoComparitor™, on Mitsubishi Motor
Sales of Canada Inc.’s (MMSCAN) bi-lingual consumer website
Currently used by the majority of
auto manufacturers in the U.S. market, Mitsubishi Motors
becomes the first automaker to offer AIC’s leading research
tools and data to Canadian vehicle buyers.
According to the company, utilizing the AIC cross-comparison solution, Canadian
shoppers can now equip a Mitsubishi Motors model, click a
button, and compare price, features,
specifications, safety, and fuel-efficiency with competitor
models. The AIC tool also automatically spells out
Mitsubishi Motor’s advantages through a clear and objective
feature-by-feature detailed comparison.
"AutoComparitor makes it easy for shoppers to quickly
evaluate models across brands and find the car that best
fits their needs in the categories that are most important
to them," said Autobytel Executive Vice President and Chief
Marketing Officer Andrew Donchak. "We’re excited to offer
this convenience to Canadian Mitsubishi Motors shoppers as
they make informed car-buying decisions at
The company says the AIC/Mitsubishi tools are powered by AIC’s comprehensive
automotive data platform, recently expanded to include the
Canadian auto market. This enhanced data now supports full
text descriptions of all standard and optional equipment,
plus pricing and up to 500 points of data for virtually
every new car, SUV, van, light duty truck and cargo van sold
in Canada. AIC’s North American platform measures vehicle
specifications according to the metric system, and the
information is available in both English and French.
"Our customers are key to our business and we incorporate
innovative, informative and easy-to-use tools to help them
understand the benefits of our vehicles," said Vice
President Sales and Marketing, MMSCAN, Ken Konieczka.
"Sixty-five per cent of Canadian consumers obtain vehicle
product and pricing information online and with AIC’s tool
we provide research where customers look for it."
AIC has also announced that Mitsubishi Motors will also
continue to feature the AutoComparitorTM on its U.S. site,
and that Mitsubishi Motors analysts and product planners
will continue to utilize AIC’s AutoSite Pro™ competitive
analysis tool as a research tool to conduct custom, complex
vehicle option analyses across all current makes and models.
About Autobytel Inc.
Autobytel Inc., an Internet automotive
marketing services company, helps retailers sell cars and
manufacturers build brands through marketing, advertising
and CRM (customer relationship management) tools and
programs. The company owns and operates the automotive
websites Autobytel.com, Autoweb.com, Carsmart.com and
AutoSite.com, as well as AIC (Automotive Information
Center), a provider of automotive marketing data and
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible
for all of the North American operations of Mitsubishi
Motors Corporation. As a single company consolidated on
January 1, 2003, MMNA and its subsidiaries manufacture,
distribute, finance and market Mitsubishi brand coupes,
convertibles, sedans and sport utility vehicles through a
network of nearly 700 dealers in the United States, Canada,
Mexico and the Caribbean. Mitsubishi Motors sold its first
vehicle in the U.S. in 1981, and began building cars in 1988
at its manufacturing facility in Normal, Ill.