The growing controversy over headlight glare has presented an opportunity for Federal-Mogul Corp. Later this month, Federal-Mogul will begin selling glare-resistant "TruView" headlamps under the company's Wagner Lighting name, according to the Detroit News. The lights use a rare earth compound called neodymium oxide to filter out glare-producing yellow light. As a result, TruView headlights cast a pure-white beam more akin to daylight than the more common yellowish halogen lamps, the News reported. "It's truer, whiter light," said Brian Tarnacki, director of brand marketing at Federal-Mogul. Neodymium oxide has been used for indoor lighting since the 1980s. Long Island, N.Y., inventor Daniel Karpen patented the neodymium technology for use in automotive headlights. Karpen said the lights make road markings and signs pop out at night. Colors are more visible, and objects on the side of the road enter the driver's peripheral vision faster, he said. "The neodymium-doped headlights will make other technology immediately obsolete." Conventional halogen lights sell for less than $10 per bulb. The glare-resistant lights are set to retail for $14.99 per lamp, and have many of the same benefits as high-intensity discharge, or HID, headlights that have become popular on luxury models, Tarnacki said.