Wright Express has launched a new Web development program that it said will help provide partners with a more customized online fleet management site that better reflects the partner’s existing brand identity and provides quicker and more dynamic content updates. By taking advantage of the new online branding program, Wright Express said its partners can better differentiate themselves from competitors, more effectively promote their fleet programs and deliver industry-leading features such as the new Drivers Page under their own brand. Wright Express has also introduced a new merchants page that gives merchants a special code to access important, constantly updated information about Wright Express programs and policies. "Wright Express has set the industry standard for innovation and once again our technology allows us to provide partners with an even better online product that enhances their ability to sell their fleet programs and present a consistent image to the marketplace and is constantly developing new tools such as the Drivers Page to enhance the value of the content as well," the company said in a statement. According to Wright Express, the new Drivers Page enables a partner’s fleet drivers to directly access information important to them — such as in-store specials, site locations, how-to information and industry news. Through the new online branding program, Wright Express said it can develop a site that reflects the brand, colors and other imagery of the partner’s existing Web and non-Web communications. Wright Express said this will allow the partner to present a more consistent brand image across all its products and better market its programs. Sheetz Inc., a Pennsylvania-based convenience store operator and fuel retailer, is the first partner to take advantage of the new program, according to Wright Express. While the revamped sites will look different, they will still feature the same account management tools designed to allow fleet managers to add and delete drivers in real time, review data and comprehensive reports, monitor transactions as they post and access numerous control features to enhance security, according to Wright Express. About Wright Express South Portland, Maine-based Wright Express is a provider of fleet charge cards to the fleet maintenance and fueling industry. According to Wright Express, its cards are accepted at more than 160,000 locations. Wright Express also provides information management, payment processing, and financial services to fleets through card partnerships with oil companies and fleet management companies. Through its own universal card program, its partners’ card programs and its MasterCard program, Wright Express has nearly four million commercial cards in its markets. Wright Express LLC, a subsidiary of Cendant Corp., employs more than 640 people at its headquarters in South Portland, Maine and its subsidiary in Salt Lake City, Utah. For more information, visit www.wrightexpress.com.