Chrome Systems Corp., provider of automotive data, configuration technology and commerce solutions, on Oct. 20 announced the release of Chrome Pre-Owned(TM), a used-vehicle configuration and valuation tool for the Web. According to the company, the tool combines Chrome's configuration technology with used values from NADAguides to give auto buyers and sellers the capability to research, price and compare used vehicles online, as well as determine used values.
Chrome Pre-Owned(TM) integrates with Chrome Carbook(R), Chrome's new vehicle configurator and pricing tool. When the two products are integrated, online shoppers can access Chrome's new vehicle information and pricing and used values from NADAguides from within the same application, according to Chrome. Chrome Pre-Owned is also available as a stand-alone product for businesses that do not require new vehicle configuration.
"We've been wanting a solution like this," said Deborah Lohrke, president of Procter & Gamble Texas Federal Credit Union. "Accessing new car data from Chrome and used values from NADAguides together in one application not only helps streamline our site, but gives our staff and our members a one-stop-shop for our vehicle pricing needs."
Chrome and NADAguides recently announced a significant data sharing partnership where Chrome became the new vehicle pricing and configuration services provider for NADAguides.com and NADAguides became the pre-owned vehicle valuation provider for Chrome's research and pricing tools.
"Chrome Carbook(R) combined with the newly launched Chrome Pre-Owned(TM) product fills a significant void in the marketplace," said Len Sims, vice president, NADAguides.com. "No other competitive valuation company offers more market-reflective data in a more streamlined solution than the products provided by Chrome and NADAguides.com. This is a win for businesses and consumers alike."
According to a study in 2002 by Friedman-Swift Associates, nearly 50 percent of car shoppers research both new and used vehicles before making a purchasing decision.
"Chrome's core strength is new vehicle data and configuration, while NADAguides has long been the recognized authority in used valuations," said David Mingle, Chrome's president. "We're pleased to offer our clients a solution that combines our dual strengths."
With more than 13,500 clients, including half of all automotive dealers in the United States and Canada, Chrome provides vehicle content, vehicle ordering and inventory management tools, configuration technology and professional services to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, supply chain providers, and financial institutions.
Chrome pioneered the technology behind electronic vehicle configuration and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American ordering system for General Motors and its 8,300 dealers. Chrome also specializes in ordering systems for fleet management, serving 9 of the 10 largest fleet leasing companies.