It used to be that fleet managers wanting to price vehicles for resale have had to rely on an arsenal of printed wholesale books and seasonal data. They now have immediate, real-time access to that information online, thanks to a recent partnership between Power Information Network (PIN), LLC, an affiliate of J.D. Power and Associates, and Driveitaway, a vehicle remarketing specialty company. Called RemarketPrice(SM), the new product will give users online access to real-time aggregated retail pricing information from more than 7,300 automotive dealerships across 26 major metro markets. Fleet managers and corporate lessors can then use this information to price their off-fleet and off-lease vehicles competitively and with an eye to real market conditions. Using RemarketPrice, a fleet manager with cars coming off-lease can instantly find out what price local consumers are currently paying dealers for similar vehicles of that make, model and trim level. The fleet manager can then use that information to price the cars attractively for buyers, such as employees and drivers. PIN and Driveitaway have designed RemarketPrice to help address the ongoing residual problem for fleet managers and commercial lessors. Residual values have declined steadily since 9/11. RemarketPrice will debut in 2004 as an integrated part of reDrive(SM), the exclusive employee online remarketing program developed by LeasePlan USA and powered by Driveitaway.
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