While hybrid cars like the Toyota Prius are capturing the nation's imagination, Toyota has debuted a national TV commercial and print advertising campaign touting the fuel efficiency of the rest of its vehicle line-up. Some of Toyota's fuel efficiency and low emissions highlights include: Fuel Economy * According to the EPA Trends Report, 2004 MY Toyota vehicles achieve the best average car fuel economy, the best average truck fuel economy and the best overall average fuel economy of any full-line manufacturer. * For the 2004 model year, the EPA has ranked eight Toyota and Scion vehicles -- more than any other automaker -- in the top 20 most fuel-efficient gasoline-powered light-duty vehicles in the U.S. Toyota has nine models with ratings of at least 30 miles per gallon (combined city/highway mpg): MR2, Echo, Corolla, Matrix, Celica, Camry, Solara, Scion xA, and Scion xB. * Toyota has always exceeded CAFE (Corporate Average Fuel Economy) standards, even while growing into a full-line manufacturer, and will continue to do so. All Toyota engines feature efficient overhead-cam, multi-valve systems; electronically-controlled fuel-injection systems; most are made from lightweight aluminum and about two-thirds employ variable-valve timing. Low Emissions * All Toyota/Lexus 2004 vehicles sold will be CARB (California Air Resources Board)-certified as Low Emission Vehicles (LEV) or better and 75% will be Ultra Low Emission Vehicles (ULEV). * Twenty-three Toyota cars, trucks, minivans and SUVs -- more than any other manufacturer -- are in the "Best of 2004" list compiled by the American Council for an Energy Efficient Economy (ACEEE). * Two of Toyota's newest vehicles, the 2004 Toyota Sienna minivan and the Lexus RX 330 SUV are rated ULEV II, an emission standard that is 50% more stringent than fleet average standards for new cars in 2004. Source: Toyota Motor Sales