StarTrak Systems, a leading provider of
advanced wireless asset management systems for monitoring and control of cold chain
assets for the freight transportation industries, announced today the launch of its
ReeferTrak Sentry product line with production deliveries beginning this month.
ReeferTrak Sentry offers users two-way monitoring and control communications at a
substantial cost savings. Sentry utilizes a much lower cost cellular-based wireless
communications platform that gives users two-way communications with their
refrigerated truck and trailer fleets through a direct interface with the refrigeration unit
(“reefer”) manufacturers’ microprocessors. The lower cost of both the communicator
hardware and the subscription data service makes ReeferTrak functionality available to
a much larger market segment than the company’s flagship “Commander” satellitebased
solution. Combined with the availability of ReeferTrak Commander and Scout
(radio-frequency) solutions, Sentry allows StarTrak to provide monitoring and control
services for virtually every reefer operator in the North American market. StarTrak now
has a complete product offering for the refrigerated over-the-road trailer, food
distribution, grocery/dairy, life sciences, intermodal and rail markets by interfacing to
more than a dozen types of single and multi-temp reefer configurations from both
original equipment manufacturers.
Jerry Neuner, StarTrak’s Director of Sales & Marketing, said, “ReeferTrak Sentry
provides broad coverage for long haul and regional refrigerated carriers that desire
reefer set point temperature alarm notifications, reefer operating conditions, fuel levels,
logistics and remote control of temperature and operating conditions through a wireless
system fully integrated with the refrigeration unit’s microprocessor. Sentry will address
critical needs in the largest segments of the refrigerated transport industry including the
over-the-road for-hire and private fleets. It provides and enhances similar capabilities
contained in StarTrak’s satellite solution but at 60% of the system cost.”
Sentry provides users critical trailer and reefer information throughout the shipment
lifecycle. Like all ReeferTrak products, Sentry allows for data integration with freight
dispatch systems giving customers the ability to remotely monitor and control shipments
from their central operations facility. With Sentry, customers can assure themselves that
temperatures are set properly at the beginning of the shipment cycle and properly
maintained while en-route and accurately measure dwell time and fuel usage once
trailers arrive at their customers’ destinations. The resulting savings in logistics
operations, quality of shipment, fuel and maintenance are substantial for reefer
operators.
According to Tim Slifkin, StarTrak’s CEO, “StarTrak is in an exciting position because
the largest part of the cold-chain market has been waiting for a cellular solution with
command capability with the right functionality, and the right price point. With
ReeferTrak Sentry, StarTrak has enhanced its advanced reefer monitoring control
application with newly available equipment technology that exceeds market
expectations. A version of ReeferTrak is now available to satisfy every reefer operator in
North America, a market comprising approximately 450,000 refrigerated trailers, trucks,
and railcars.”
About StarTrak Systems
StarTrak Systems, a subsidiary of Alanco Technologies, is a leading provider of GPS tracking and wireless asset management services to the transportation industry and the dominant provider of tracking, monitoring and control services to the refrigerated or “Reefer” segment of the transportation marketplace. StarTrak products increase efficiency and reduce costs of the refrigerated supply chain through the wireless monitoring and control of critical Reefer data, including GPS location, cargo temperatures and Reefer fuel levels. StarTrak offers complete integrated solutions for tracking, monitoring and controlling refrigerated trailers, trucks, railcars, and containers. Additional information is available at www.StarTrak.com. About Alanco Technologies
Alanco Technologies Inc. (NASDAQ: ALAN), headquartered in Scottsdale, Arizona, is a rapidly growing provider of wireless tracking and asset management solutions through its StarTrak Systems and Alanco/TSI PRISM subsidiaries. Corporate website: www.alanco.com.
StarTrak Systems, a subsidiary of Alanco Technologies, is a leading provider of GPS tracking and wireless asset management services to the transportation industry and the dominant provider of tracking, monitoring and control services to the refrigerated or “Reefer” segment of the transportation marketplace. StarTrak products increase efficiency and reduce costs of the refrigerated supply chain through the wireless monitoring and control of critical Reefer data, including GPS location, cargo temperatures and Reefer fuel levels. StarTrak offers complete integrated solutions for tracking, monitoring and controlling refrigerated trailers, trucks, railcars, and containers. Additional information is available at www.StarTrak.com. About Alanco Technologies
Alanco Technologies Inc. (NASDAQ: ALAN), headquartered in Scottsdale, Arizona, is a rapidly growing provider of wireless tracking and asset management solutions through its StarTrak Systems and Alanco/TSI PRISM subsidiaries. Corporate website: www.alanco.com.
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